Who turns over 150 billion dollars a year?
You’ll find the answer on Google... and the answer is Google.
Let us tell you how the search engine giant was born. It is a journey dedicated to technology and organization. Brilliant intuitions alternate with very practical choices. We will analyze the vision of those who had the ideas, revealing the secret of their global success. And we will try to understand why a simple white screen with a logo has become the oracle of our times.

The bulletin board, the “like” button, the shares, the tags: Facebook seems to have always been there, yet that is not the case. So how did we all end up on there?
To answer this question, let’s step back a few years, until we find ourselves in the room of a college student: Mark Zuckerberg. That’s where everything, or almost everything, started. It is a story of personal successes and battles, moments of glory and blunders, of surprising planning and absurd strokes of luck. Offers involving exorbitant, dizzying figures will flit by. And we, together with Mark, will turn them down. Because Facebook is not just a company, it’s a mission.

Give up? Never.
Jeff Bezos, the creator of Amazon, forges ahead through criticism and difficulties. His vision was to offer the customer the best solution at the best possible price. But to get to the largest online store on Earth, we will have to retrace our steps along a truly winding path. Miles of scotch tape, doors used as desks, mountains of dollars gone up in smoke... Amazon had to fight tooth and nail before triumphing. Guided by Bezos' unwavering will, we will see how Amazon can bring everything you desire straight to your home. And it can be done today.

An airbed. That was enough to start a millionaire business.
We are talking about Airbnb, the portal that allows us to find accommodation anywhere. It doesn't seem so original, does it? How did Brian Chesky, Joe Gebbia and Nathan Blecharczyk manage to transform a room with a few airbeds into such a successful venture? It took a very keen eye to enable us to sleep peacefully anywhere from Brazil to Norway. This is a tale of failures, success against the odds and new ways of thinking about travel. It is thanks to these that we will find ourselves, suitcases in hand, on the threshold of an Airbnb.

A failed restorer, passionate about photography who is struck by the imperfection of a plastic camera: how much farther will Kevin Systrom have to go to conceive and develop his project? "The lesson I learned - he says - is that you have to make sure you always cut out what doesn't work, remove what’s unpopular and focus on the continuous improvement of your product because too often start-ups are technologies looking for a problem. Successful businesses have a fundamental question at their heart. And the question is: what do people really need?".

Does Netflix sell movies or series? No: it connects people to stories and places where they have never been and have always wanted to go, without realising it, until a TV series revealed it to them. Netflix continues to grow because it has accepted one of the most difficult challenges in the world: seduce, intrigue, conquer. But ... for how long can it continue to surprise us? This is the problem of lovers all over the planet, for all time. And, unlike his algorithm, Reed Hastings knows that no one has guessed the formula yet. He is doomed to satisfy us forever. But will he succeed?

Two guys looking for innovative ways to deal with old problems. Old problems that are common to us all. Because, as usual, the success of an idea is directly proportional to the number of times it is resolved with the word "Finally!". Success at the exit of a labyrinth involving emigration, economic and family tragedies, professional frustrations, technological insights and tenacity to sell. Success born from the desire to cut costs and distances, to connect friends and relatives that "will not stop until anyone, anywhere, can have this opportunity";.

"Man is by nature a social being, and those who live outside the community must be either a beast or a god": this is Reid Hoffman's guide. Who is this god who will accompany him in building his success? A Guru who will help him to understand the key to opening the doors of the world, including the working world: the need for a network of relationships. Starting from Antiquity and passing through Socialnet, Paypal and Star Wars, we will arrive at the desk of a man who wanted to become a Public Intellectual and instead changed the world of professional relationships.